Smooth into the 80s and 90s: How Fashion Shaped New Jack Swing and Rap Music

Smooth into the 80s and 90s: How Fashion Shaped New Jack Swing and Rap Music

May 02, 2023

The late 80s and early 90s were a pivotal time for the hip hop industry. It was a period of rapid growth and innovation, as new artists emerged and the genre began to gain mainstream popularity. Hip hop fashion was also on the rise, with bold styles like oversized jackets, chunky gold jewelry, and baggy pants becoming increasingly popular.

At the forefront of this movement were legendary hip hop artists like Run-DMC, LL Cool J, and Public Enemy, who used their music to address social and political issues facing the black community. Their influence extended far beyond the music industry, as their bold fashion choices and unapologetic attitude helped to shape a new generation of young people.

 

As the 90s progressed, hip hop continued to evolve, with new sub-genres like gangsta rap and alternative hip hop emerging on the scene. The fashion trends also continued to evolve, with artists like Tupac and Notorious B.I.G. setting new standards for hip hop style.

Today, the legacy of these early hip hop pioneers can still be seen and felt in the music, fashion, and culture of our society. Their impact on the industry and on popular culture as a whole is undeniable, and their influence will continue to be felt for generations to come.

The late 80s and early 90s were a pivotal time for the hip hop industry. It was a period of rapid growth and innovation, as new artists emerged and the genre began to gain mainstream popularity. Hip hop fashion was also on the rise, with bold styles like oversized jackets, chunky gold jewelry, and baggy pants becoming increasingly popular.

At the forefront of this movement were legendary hip hop artists like Run-DMC, LL Cool J, and Public Enemy, who used their music to address social and political issues facing the black community. Their influence extended far beyond the music industry, as their bold fashion choices and unapologetic attitude helped to shape a new generation of young people.

As the 90s progressed, hip hop continued to evolve, with new sub-genres like gangsta rap and alternative hip hop emerging on the scene. The fashion trends also continued to evolve, with artists like Tupac and Notorious B.I.G. setting new standards for hip hop style.

 

Today, the legacy of these early hip hop pioneers can still be seen and felt in the music, fashion, and culture of our society. Their impact on the industry and on popular culture as a whole is undeniable, and their influence will continue to be felt for generations to come.

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In addition to the rise of hip hop music and fashion in the late 80s and early 90s, the era was also marked by the emergence of West Coast and Los Angeles gang wars. This violence played a significant role in the development of the gangsta rap sub-genre, which was characterized by its raw and gritty lyrics that often dealt with themes of crime, violence, and poverty.

At the same time, a new genre of music known as New Jack Swing was also starting to gain popularity. Combining elements of hip hop, R&B, and funk, New Jack Swing was characterized by its heavy use of drum machines and synthesizers, as well as its focus on dance-friendly rhythms and catchy hooks.

New Jack Swing was particularly popular on the East Coast, and artists like Teddy Riley and Keith Sweat helped to popularize the genre with hits like "I Want Her" and "Don't Stop Your Love". However, the genre also had a significant impact on the West Coast music scene, with artists like Dr. Dre and Snoop Dogg incorporating elements of New Jack Swing into their music.

Despite the challenges and obstacles faced by the hip hop industry in the late 80s and early 90s, the era was a time of great creativity and innovation. From the emergence of gangsta rap to the rise of New Jack Swing, the period marked a significant turning point in the history of hip hop and set the stage for the genre's continued evolution in the years to come.

 

Written by Kenny B Smooth
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